HumWare Media Corp's Boondoggle Sports Network selected by SUN Management Group as an advertising partner to promote the "Art of War"...

Source: HumWare Media Corporation

HumWare Media Corp's Boondoggle Sports Network selected by SUN Management Group as an advertising partner to promote the "Art of War" World Championship Cage Fight

GOLDEN, Colo., Jan. 17, 2007 (PRIME NEWSWIRE) (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced that Boondoggle Sports Network (BSN) has been selected by SUN Management Group as an advertising partner to promote the "Art of War" -- Undisputed Arena Fighting Championships through BSN's local and national establishment network.

Boondoggle Sports Network will be one of the primary sponsors at the "Art of War" event, March 9th at Dallas' American Airlines Center. BSN will provide Mixed Martial Arts trivia that will be displayed on the Jumbo-tron during the event -- a scheduled 10-bout fight. The event will be aired on Marc Cuban's, HDnet.

Boondoggle is America's newest entertainment channel providing entertaining sports trivia and interactive fantasy sports to the hospitality industry. The patent pending BSN is delivered via the Internet and displayed on television monitors inside sports bars and restaurants to entertain patrons, increase traffic, and promote higher revenues.

About the Event

For over 2,500 years, The Art of War has been the playbook for survival. Now SUN Production Group in association with International Fighters Association, presents an exciting Mixed Martial Arts, Cage Fighting event -- "Art of War," Friday, March 9th, 2007 at 7:30 P.M. Art of War will consist of ten action-packed bouts and will include a world-class, International professional fight card. Fighters from all over the World -- England, Brazil, Russia, Japan, Denmark, Sweden and USA are fighting for purse money, glory, and ranking. The main event will feature former UFC (Ultimate Fighting Championship) champion and Brazilian Jui Jitsu legend, Pedro "The Rock" Rizzo, battling another UFC veteran, Justin "The Hammer" Eiler.

Serving as advisors to SUN and matchmakers for the Art of War event are world renowned MMA legends, Guy Mezger and Dan "The Beast" Severn. Mezger is the five-time Mixed Martial Arts World Champion and former UFC Champion. Severn is the only triple-crown UFC Champion and is also a combative instructor for hundreds of police departments.

Recent statistics show that Mixed Martial Arts fighting is the fastest growing sport in America. The sudden rise for the sport has recently been featured on CBS' 60 Minutes, USA Today national newspaper and countless other media outlets.

"We are thrilled to have the opportunity to get involved with the extremely popular Mixed Martial Arts fighting," said John Huemoeller, CEO of HumWare. "We are looking forward to working with SUN Productions on this and other exciting events."

SUN CEO, C.J. Comu, is equally pleased to be working with BSN. "We hope this will be one of many opportunities to work with BSN," said Comu. "We at SUN feel that BSN will provide us a unique opportunity to target and reach our very important adult male demographic, ages 21-34."

About HumWare Media Corporation:

HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also operates unique fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.

About SUN Management Group

SUN Productions is located in Dallas, Texas and is quickly establishing themselves as one of the premiere professional sports and entertainment management companies in the country. The group's executives have operated sporting events with the NBA, MLB, NHL, World Cup, PGA, HBO Boxing and many others along with securing millions in sponsorships from Fortune 500 companies like Nike, Reebok, GMC, Miller Beer, etc.

Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.

CONTACT: HumWare Media Corporation
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